Online Video For Lawyers-How to Increase Website Conversions

Many attorneys who have made the commitment to market their law firms on the Internet are still unaware of the power of online videos to promote their firms

/lawyermarketing101.com/Kevin Quinlan/ 12/30/2009

Kevin Quinlan President of Cepac lawyer marketing offers insight on how law firms can increase their website conversion rate and maximize lead generation by including web videos in their lawyer marketing and search engine optimization programs.

 

The online marketing environment has evolved at a remarkable pace over the last few years, yet many attorneys who have made the commitment to market their law firms on the Internet are still unaware of the power of online videos to promote their firms. According to research by a leading lawyer marketing company, consumers visit nearly 5 websites prior to deciding to select a law firm. When video is added to the mix the average number of sites visited drops to just under two.

 

Now that Google and the other search engines include video in their search results, it's even more important than ever to utilize this tool as part of your search engine optimization arsenal. Because the various state Bar associations often restrict marketing messages and the fact that many attorneys credentials "sound alike" to the average consumer, web video can be the way to clearly differentiate you and your law firm from your competitors. Web video empowers attorneys to convey their marketing message and establish a connection with visitors to their website or YouTube, wherever the video is posted. That connection can make the difference between a visitor and a prospect, as viewers develop a comfort level with the confidence, intellect and personality of the featured attorney.

 

The key to success in developing an online video marketing program is to align your law firm with legal marketing experts who can both produce high production value web videos that portray your firm it its best light and can also optimize the videos so that they have the best chance for high ranking on Google and the other search engines. When your law firm preemptively answers that potential clients might pose and creates a bond through video communication, your conversion rate and lead generation increase exponentially.

 

For more information on web videos for law firms, search engine optimization or attorney website design, contact Kevin Quinlan

 

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